Moco Roca (Concept)

Posted on

Derrick Lin


Creative Agency: Oddlair Design Co.
Project Type: Concept
Location: Manila, Philippines
Packaging Contents: Coffee
Packaging Substrate / Materials: Aluminium, Plastic
Printing Process: Digital printing

Undoubtedly what still remains to be one of the hottest competition for a market share is the coffee industry. An intense heat where a mediocre brand gets easily roasted, Moco Roca needed to establish itself as the specialty bean miners of premium brew blends.

Evaluated founding story, brand core attributes and market alignment that supported Moco Roca as the definitive brand of handpicked quality coffee, interpreted and conveyed in every visual language.