Creative Agency: Slyva agency
Project Type: Produced, Commercial Work
Client: Amber pasta
Our client AMBER PASTA formed a task to renew the package of their high-quality pasta. Need of the design to stand out from competition, fit in different sales markets and express high product quality was formed as the main objective. The shape of the package was designed to firmly stand on the shelf instead of loosely laying there. The main color black was chosen to express traditions, simplicity and high quality of the product. The emphasizing colors were picked to represent different lines. Romantic shapes and elements make product’s mood warmer and more suitable for the families. Clear parts of the packaging shows customers the shape and appearance of the product. Shapes of clear parts reflect the grain shapes and show the natural origin of the product.