Asprey Creative

37 Freeman St, Fitzroy North VIC 3068, Australia

Creative Agency: Asprey Creative
Project Type: Produced, Commercial Work
Client: Gourmet Organic
Location: Melbourne, Australia
Packaging Contents: Herbs and spices
Packaging Substrate / Materials: Plastic
Printing Process: Offset

Gourmet Organic’s mission is to make organic food an everyday staple for Australians.

We repositioned their brand, giving them the tools to help make this a reality. Key to that process was the redesign of their herb and spice packaging with a vibrant and fresh new identity system centred around a bespoke ‘g’ letterform that captures the naturalness of their products and forms the window in their packs. As the before and after image shows, this rebranding is a dramatic step up in communicating their brand values and in shelf standout.

What’s Unique?
This Packaging is pre printed in bulk without variant information. Gourmet Organic then overprint variant and legal information on-site as they package their product. This makes this packaging incredibly cost efficient for them.