365 – 2025 – Un anno epico by Efficacemente

365 is an annual, (per)course created by EfficaceMente, the Italian blog of personal growth, that help users achieve their goals. For the fifth edition in 2025, we have created a project that combines functionality, aesthetics and interaction, inspired by the theme of dawn rising on a new year.

Our intervention included:

1. Concept and Packaging Design: design of the binder and the diaries, with a focus on the opening and discovery experience.
2. Quality materials: choice of Fedrigoni papers to give the project a precious and distinctive character.
3. Visual and tactile interaction: graphic elements and special processes that emphasize the theme of dawn and self elevation.
4. Customization and content: ad-hoc design for all the numbers, graphic details and illustrations of the kit.

Concept of Packaging Design

The project is developed around the idea of ​​a dawn rising on the new year. The style of the project is minimalist and geometric, to reiterate the essential but functional nature of the method. The binder contains the 4 agendas of the path, one for each quarter of the year, the user manual, the poster to keep track of your daily progress, the mantra leaflet and the welcome leaflet.

The binder opens horizontally, revealing the agendas one at a time, in chronological order. The cover is enhanced with an orange Luxor hot stamping process that accentuates the contrasts between the blue background and the stylised sun rising over the sea. This treatment not only adds a dynamic visual effect but also emphasises the central theme of dawn and personal progression.

Prestigious Materials and Workmanship

To make the product exclusive and refined, special materials and workmanship have been used:

• Fedrigoni Imitlin Blu notte E/R05 canvas for the main covering, which gives elegance and depth.
• Fedrigoni Sirio Color orange for the interior and some contrasting details, with shades that recall the warmth of dawn.
• Hot stamping with Lamina Kurz Luxor 404 for the bright details of the binder and internal materials
• Swiss paperback with visible orange thread stitching to ensure easy 180° opening of the diaries and facilitate their use and also have an orange detail on the spine of the diaries.
• Die-cut customized for the welcome leaflet to increase interaction with the user.

These design choices add a tactile, visual and interactive component that underline the premium quality of the project.

Visual and Tactile Interaction

Every detail of the kit has been designed to create an interactive experience:

• Progressive illustrations of the sun: each opening of the diary reveals, on the right flap, a stylised illustration of the sun rising ever higher, accompanying the theme of dawn and underlining the concept of gradual growth.
• Diary covers: the covers, half visible while they are inserted into the binder, combine with the lower pocket to create a numerical sequence that guides the user to the opening. Once the diary is removed, the geometric design of the cover is completed, revealing the name of the quarter: Enthusiasm, Focus, Balance, Determination.
• Number of pockets: the binder appears to have only one pocket until a diary is inserted. Only with the diary inside the pocket visually is completed, emphasizing the discovery and sense of progression.
• Custom illustrations on the spines of the diaries: each diary features a unique stylised illustration on the spine that recalls the 4 main topics, emphasizing the visual continuity of the project.
• Welcome leaflet: the leaflet was designed with an interactive graphic game based on the numbers that characterise the project:
  – On the outside appears the 365, the symbolic number of the path.
  – When opening the leaflet, you can see how the 5, opened and turned over in what becomes the upper door, becomes the 2 of the “2025” composition.
  – In the lower door, the 25 appears, reusing the carved 5, the same as the “365” visible from the outside.

This visual game creates a discovery experience that highlights the attention to detail and the interactivity of the project.

Personalization and contents

The binder is divided into 5 pockets:

1. The first pocket contains the manual, the poster, the Mantra leaflet and the welcome leaflet.
2. The other 4 pockets contain the diaries, one for each quarter, each dedicated to a theme:
   – #Enthusiasm
   – #Focus
   – #Balance
   – #Determination

Each diary is visually and narratively completed when it is removed from the pocket, revealing the entire geometric design of the cover and the name of the quarter.

365 is not just a diary kit: it’s an experience that reveals itself progressively. Each element celebrates the personal journey of those who use it. And, just like a sunrise, it illuminates the path one step at a time.