Creative Agency: Prapesa
Project Type: Concept
Packaging Substrate / Materials: Foil
Printing Process: Digital printing
Gifts have always been more about attention than about the actual price. In order to address that fact, the print on wrapping paper contains different prices in euro currency, which eliminates the cost of the wrapped object and calls to discussion about gift standards in our society. The use of transparent foil, which makes the subject inside visible, emphasizes the relation between the unimportance of the gift’s price and object itself.