Julius Meinel

Designer: Sonja Kušumović
Project Type: Student Project
School: Univerzitet za poslovne studije
Course: Graphic Design
Tutor: Zoran Gajić
Location: Banja Luka, Bosnia and Herzegovina
Packaging Contents: Coffee
Packaging Substrate / Materials: Aluminium

During the last semester, my assignment for packaging design was to pick a brand from food/beverage industry and to redesign its packaging. I’ve decided to go with Julius Minas coffee, and it took me a while to come up with a final result because all the sketches I’ve been previously developing ended up reminding me on packaging designs that already exist.

I wanted it to be striking, to draw attention and be noticeable on the shelfs.

What’s Unique?
llustrations are unusual, especially for coffee packaging, but they actually are very simple and are describing different types of coffee.