Designer: Can Yang
Project Type: Student Project
School: Rhode Island School of Design
Course: Packaging design
Tutor: Aki Nurosi
Location: Providence, United States
Packaging Contents: Soy Sauce
Packaging Substrate / Materials: Paper Printing
Printing Process: Digital printing
The redesign of KIKKOMAN Soy Sauce aims to create a new modern design at the same time reflects the brand’s long history and traditions. With the goal of creating the product image of being “consumer oriented” product to stimulate “international exchange of food culture,” expanding demographic of cookers and targeting specifically young females, the redesign maintains its conventional position as the type of soy sauce to be all-purposed base for both Asian and American cuisine.
The graphics of the packaging and label is visually unique. And the way the products are packed in a gift box gives them a sense of receiving a present.