Project Type: Concept
Packaging Contents: Sunglasses
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing
We wanted to create a packaging with a second life that could be reused and not only wasted. An all-in-one sunglasses packaging and holder composed by 3 elements: a full height lid and bottom box and a custom sleeve created by Packly. Both the lid and the tray have a minimal look: a black background and only one element emphasized, the company logo(only a concept), that is entirely red. The sleeve is characterized by a textured gray background that recalls the sunglasses pattern. Once pulled out from the packaging, the sleeve turns into an useful paperboard sunglasses holder on which you can comfortably place the product after wearing it. How? Thanks to the addition of some structural cuts properly designed to hold the glasses once the sleeve is put vertically, supporting their weight without fall down.
In this way the sunglasses packaging and holder is both pack and product itself and its use starts from the point of sale: the sunglasses holder is a perfect display to best present the product.
The packagings have been realised starting from Packly’s vector dielines available online, automatically generated on the website, that have been customized adding the cutting lines and the artworks. Once the printing PDF were ready, they’ve been printed via a digital four colour process and die-cutted using advanced laser technologies.
Unique double-functionality reached through the shape. New online dieline generator and advanced die-cutting machines.