Frui T’s

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Derrick Lin


Creative Director: George Heathcote
Project Type: Concept
Location: New Farm
Packaging Contents: Sun-Dried Fruit
Packaging Substrate / Materials: Matt Plastic

This was a 3 piece series of packaging pitched to a client who wanted to brand/ package their sun-dried fruit produce in Africa.

The brief was to create something fun that would appeal to kids to encourage them to eat Frui T’s as part of a healthy balanced diet. As they were very keen on the look of Urban Fruit & Bear Fruit I created 3 fun characters to be used with the ability to apply the iconic Frui T’s face to any other fruit & vegetable should they create more in the future.

Unfortunately the client never took the design, nor name forward so it is all currently up for grabs.