Creative Agency: Baga
Project Type: Produced, Commercial Work
Location: Lisboa, Portugal
Packaging Contents: Portuguese Sausage, Chorizo
Packaging Substrate / Materials: Paper
Printing Process: Offset
The rebranding of the Eurofumeiro brand, besides its update, allows to associate attributes not explored so far.
Eurofumeiro reinforces the more traditional aspects of its origin through an emotional language that is closer to the consumer. Maintaining existing aspects but reinterpreting them in order to strengthen their position in the area of the traditional portuguese delicatessen, transmitting its 20 years of existence.
The new packaging conveys brand and product values by associating it with more contemporary language. In Eurofumeiro there is a combination of knowledge of traditional smokehouse and a need for innovation and development linked to new market needs and consumer.
The result of the range marketed under the Eurofumeiro brand is differentiated products with an innovative language in the delicatessen sector.
The range of colors identifies each reference and is enhanced by creating an original iconology.
The storytelling about the company allows the consumer to know a little better the origin of the product.
Association of concepts that refer to Tradition as the lettering or texture types used with graphic aspects of Modernity such as using a different format or creating pictograms.