The Deli Garage DoppelSäure

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Designer: Diego Ortolá
Project Type: Student Project
School: EASD Valencia
Course: Packaging
Location: Valencia, Spain
Packaging Contents: Orange and lemon juice
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

This is a packaging student work, in which we chose a commercial brand, in this case the German company “The Deli garage”, famous for its innovative packaging.

We had first to choose a product that could fit in their catalogue and then design its packaging according to the style and color schemes of the brand.

The Deli Garage packaging is inspired by elements and hardware found in a mechanical workshop. In this case I chose a lemon and orange juice called dopelsäure (double acid in german) and a packaging simulating a car battery with two separate containers in the positive and negative poles. The labels and all the graphics were created following the brand’s identity.

The result is a shocking packaging in the line of deli Garage.

What’s Unique?
It’s hard to succeed by relating food products and mechanical workshop items, but this packaging it’s made according to this rule and the result is a shocking but very funny packaging, with a recognisable shape out of the context. With customized graphics and illustratios that makes a unique and memorable packaging