Creative Agency: The MARK Studio
Project Type: Produced, Commercial Work
Client: Aan de Doorns Cellar
Location: Cape Town, South Africa
Packaging Contents: Port wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Litho printing and Hot foil stamping
Aan de Doorns cellar has been producing fine wines since 1954. Introducing their Cape Ruby Port with its distinct bold ruby colour label and beautiful gold foil stamping which greets you with a striking shelf presence.
Immediately after its launch, the revitalised Cape Ruby packaging was met with enthusiasm from distributors and key accounts. The new contemporary look allowed the winery to raise pricing, increase production and expand distribution.