Designer: Tia Zook
Photographer: Samantha Hodolitz
Project Type: Student Project
School: Ball State University
Course: Visual Communication
Tutor: John Morris
Location: Muncie, United States
Packaging Contents: White Wine
Packaging Substrate / Materials: Glass Bottle and Vinyl
Biplane White is a two-step promotional/packaging concept intended to reach both aviators and wine lovers alike. First, I designed and crafted a flying machine. This aircraft sculpture was modeled after the Waco biplane and made entirely of items found in the kitchen, including a green sangria bottle, plastic pie server, wire steamer basket, cooling racks, a whisk, and cork. Second, I drew inspiration from my model aircraft to create the packaging for Biplane White. The wine bottle labels were intended to mimic the aesthetic of the model biplane’s wings and were created using hand-weeded black and white vinyl which wraps the full circumference of the bottles.
This packaging is unique because it targets an audience that is generally not considered by the wine industry.