Future Filter

London, UK

Design: Future Filter
Creative director: Jon Shaw
Project Type: Concept
Location: London, England
Packaging Contents: Beer
Packaging Substrate / Materials: Anodised Aluminium can & glass

Becks Filter is a concept for a micro filtered 4.3% ABV lager.

We opted for a green anodised aluminium can for ultimate preservation of taste and flavour. A ceramic snap on lid offers a sensorial mouth cold lip feel and the micro filtration is communicated via a subtle waisted profile and micro horizontal ribs on the lower section of the can, which also provide increased insulation for a colder beer.

The key equity has been embossed to give a tactile feel whilst the branding has been simplified and elevated.