Design: Lance Han (Founder of Taiwan-Dot Design Co.,Ltd.)
Project Type: Produced, Commercial Work
Location: Taipei, Taiwan
Packaging Contents: Tea
Packaging Substrate / Materials: Pressed Cardboard
To select tea for someone is a kind gesture in Taiwanese culture. Each package in the Chosen Tea 1869 series contains tea leaves that have been carefully selected by Lin Huatai, the oldest tea company in Taipei. This product commemorates the year 1869, which was the all-time most prosperous year for Taiwanese tea exports. Taking the form of a mountain where tea grows, it symbolizes Taiwan’s flourishing tea culture. In 2017, the packaging design was honored by Taiwan’s Golden Pin Design Award. Chief Judge, Kazuo Tanaka commends its sentiment. “This packaging is not merely a container – it puts both the functionality and aesthetic aspect of the design into consideration, as well as highlighting the mountain tea concept.”
Made from pressed cardboard rather than layered cardboard — the advantages of pressed cardboard are its recyclability, and its gentleness in comparison to layered cardboard, which has sharp edges.