Design: PB Creative
Project Type: Produced, Commercial Work
Client: Titsey Brewing Co
Location: Surrey, England, UK
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Titsey Brewing Co, a micro-brewery located on the Titsey Estate in Surrey, has launched with a collection of three unique beers, with brand identity and packaging design by PB Creative.
Inspired by the history and heritage of the Titsey Estate, Titsey Brewing Co has produced a light and fresh IPA called Leveson Buck, a Gower Wolf bitter, and a hoppy ale with the name Gresham Hopper.
Leveraging the Titsey heritage
PB Creative was initially approached by Titsey Brewing Co to design a pump clip but responded by creating a completely new brand identity that leverages the heritage of the Titsey Estate with a modern and progressive feel.
The brandmark crafted by PB Creative takes its inspiration from the crests of two of the most prominent families from the estate, Gower and Gresham, and their family emblems, the wolf and the grasshopper.
By bringing these historical elements together, and adding a chalice to represent brewing, PB Creative crafted a modern take on the heraldic shield. The resulting logo is unique and ownable, presenting a cohesive link between the heritage of the estate, the crests and the brewery.
Modern and progressive brand story
Pete Hayes, Co-Founder and Director, PB Creative, says: “With competition so strong in the micro-breweries sector, we knew that the provenance of Titsey Brewing Co was key to the success and future growth of the brand.
“Tapping into more than 1,000 years of history across the Titsey Estate, we’ve delivered an identity that gives a contemporary account of this heritage with a brand story that feels modern and progressive. The passion and vision of the three Titsey Brewing Co partners was clear from our first meeting with them. In return for our strategic and creative contribution, we’re now proud to be equity holders in this fast-growing, young brewery.”
Craig Vroom, Owner, Titsey Brewing Co, says: “When we began working with PB Creative all we had was the brand name. While we were keen to draw on the history of the Titsey Estate, we didn’t want our brand or beers to look old fashioned or dated.
“Over the past few months, PB Creative has delivered a cohesive brand that celebrates the heritage of the estate but speaks to a modern consumer, telling our unique story with a modern and progressive twist. The guys at PB have been amazing to work with.”
A fresh take on historical design cues
Each beer takes its name from the family tree of Titsey Place – the manor house on the estate. PB Creative took design cues from each of the family crests to create signature geometric lines and colour palettes for the identity of each beer.
Playful language, such as ‘A rich bitter with a dark tale’ for the Gower Wolf bitter and ‘A hoppy ale with a bittersweet kick’ for the Gresham Hopper ale, bring the provenance of the beers to life, while bespoke typography subtly nods to the grasshopper and wolf emblems.