Tropicana Package Concept

Derrick Lin


Design: Berik Yergaliev
Project Type: Concept
Location: Kazakhstan
Packaging Contents: Juice
Packaging Substrate / Materials: Paper, Tetra Pak
Printing Process: Flexography

In the world there are thousands of designs of juices. Each design at different times had different tasks. One design demonstrates the naturalness of the drink with the help of material and texture, the other uses juicy images of fruits. It seems to me that to say the naturalness of a drink will soon become meaningless, since the naturalness of juices will become the norm. Food will become part of the lifestyle, as well as household items and clothing. The design of Tropicana juices is an attempt to make the product a little different. Clear geometry in the design speaks for simplicity and pedantry, the golden elements add a little bit of charm and premium.

What’s Unique?
The uniqueness of the design lies in its simplicity. The design is not overloaded with details, making it more visible on the shelf.