The New Douro

Design: Baga
Project Type: Produced, Commercial Work
Client: Lacticínios do Paiva
Location: Lisboa, Portugal
Packaging Contents: Cheese
Packaging Substrate / Materials: Paper
Printing Process: Offset

The name of the brand it’s associated with its origin in the north of Portugal and to the river Douro. and the Ribadouro is born. The first objective was to bring to the labelling elements that allow the immediate identification of the geographical area of the product, adding value to it. The illustration represents a typical boat sailing the Douro river.

Reinterpreting the traditional with a contemporary language is the end result of the Ribadouro cheese labelling.