Design: Morillas Brand Agency
Project Type: Produced, Commercial Work
Client: Font Vella
Location: Barcelona, Spain
Packaging Contents: Beverages, Water
Packaging Substrate / Materials: Plastic bottle, PET
The new premium bottle constitutes a special tribute to the purity of the water it contains.
A bottle that enhances the spirit of nature, inspired by the beauty of the texture generated by the flow of the water falling as in a waterfall.
It is complemented with a clean and low-invasive label design that focuses attention on the brand. Its turquoise blue color becomes the most distinctive and iconic element of this new premium bottle.
The brand needed a special edition of a plastic bottle that could be used to dress the table on special occasions. Get a Fast-moving consumer goods brand to embrace an innovative, different and attractive design solution, but staying within the usual material, format and budget.
In seven months, one million bottles have been sold in Spain. Each bottle allocates 10% of its amount to the “Fundación Quiero Trabajo”, which helps the labor insertion of women.