Barista Art

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Design: AVC (Agency of Visual Communications)
Project Type: Produced, Commercial Work
Client: Caravan company
Location: Minsk, Belarus
Packaging Contents: Coffee
Packaging Substrate / Materials: Carton

The “Caravan” company, whilst developing and perfecting the brand Barista, released a brand-new line of premium coffee – three author’s blends from selected Arabia varieties, designed to supplement the collection of delicious impressions to the connoisseurs of coffee.

It was necessary to develop a package design that would not only attract and look aesthetically pleasing to the eye, but also reflect the new product status and a new level of quality, whilst remaining unchanged from the brand territory of passion.

The central element of the composition became an author’s illustration, stylized as a model of “coffee painting” – latte art. The bright visual metaphor creates the necessary link between the drink and a work of art, through comparisons revealing the advantages and the nature of the product – like painted masterpieces, the coffee blends of Barista Art are unique, perfect as well as being created by a true master to excite and inspire.
The modern crisp design forms a noble and status image of the brand and conveniently makes the product packaging stand out on the supermarket shelf.