Vedzma – Provocative Fairy Vodka


Belarus Minsk

Project Type: Produced, Commercial Work
Packaging Content: Alcohol, Vodka
Packaging Substrate / Materials: Glass Bottle, Self-adhesive Label
Location: Belarus, Russia

Magic and miracles – that’s the people miss living in the technogenic world. Therefore fantasy (for example, “Game of Thrones”) has got great popularity. For this reason we created VEDZMA brand, literally magic because it’s produced using ancient spells. It’s fairy tale for adults, the image mystical and a bit ironical.

The character (sorcerer, witch) attracts attention by strong sex appeal: as a beautiful erotic dream for men, as a realization of magic power and free flight for women.

The authentic bottle form (as a flask), asymmetric label, holographically iridescent with different illumination, reminds about reality changing.

Numerous details of graphic illustration motivate to keep a bottle looking to details. The unique font, burning and contrast mix of Slavic and gothic style, marks the product out on the shelf.

This original and noticeable trademark has effective opportunities of advance through the character and involvement to subculture.