Casa de Mateus

Design: Baga
Project Type: Produced, Commercial Work
Client: Casa de Mateus
Location: Lisboa, Portugal
Packaging Contents: Jam
Packaging Substrate / Materials: Glass jars

Creating a new image for the Casa de Mateus range is based on several aspects. Simplicity as a consumer appeal. The traditional reinterpreted through a new approach to the concept of classic. Great highlight for the fruit. A language close to the consumer. Reinforcement of product quality through labeling. All the labeling is surrounded by the ‘field’ represented by the green color, in a subtle way, evoking the existing labeling and creating the connection with the lid.

We appeal to the senses of taste and vision. We reinforce the relationship that the consumer has with the brand. We are ‘classical’ because we carry the weight of tradition. It’s the original recipe of grandmother or aunt, in a jar. The same taste, the same memories but now with a light and pure image that conveys the true flavor.