Design: Brand Loft Agency
Project Type: Produced, Commercial Work
Client: Roma
Location: Ukraine
Packaging Contents: Flour
Packaging Substrate / Materials: Paper
Printing Process: Flexography

When developing branded packaging for flour we believed that ordinary things may and should be glamorous. The idea was to create packaging each glance on which would provoke creativity and inspire on experiment. The very name of the brand is associated with France, bringing the air of something special, stylish, colorful. A story about incredibly delicious baked products commenced with a color. A rolling pin and a whisk, the kitchen utensils often used by housewives while baking, are arranged on a purple background. Their outlines are easily associated with the “female” pink color .