Design: Luminous Design Group
Project Type: Produced, Commercial Work
Client: Socrates Oil
Location: Athens, Greece
Packaging Contents: Olive oil
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen printing, Foil stamping

We were commissioned to design a new packaging for this cold pressed extra virgin olive oil, using a pre-existing name. As an effort to translate the ancient philosopher’s purity in thinking, our design had to be stripped off the visual noise, using on the front side of the container, only the necessary information.

Inspired by the Socratic philosophy, the illustration manages to carry out the sense of transformation, – knowledge into virtue, value into action – establishing a unique connection between the olive leaves and the figure of Socrates.