Camino — Mitad

Design: Workship
Project Type: Produced, Commercial Work
Client: Camino Mitad
Location: Barcelona, Spain
Packaging Contents: Wine, Cheese, Charcuterie, Honey
Packaging Substrate / Materials: Glass Bottle, Cardboard
Printing Process: Hot Foil + Digital Printing

Camino Mitad is the story of a small family-company that gathers the richness of Navarra in Spain in form of simple and good quality products. It is the adventure of three siblings united by the same values: respect for small-scale producers, their commitments, and deep-rooted connection to their origin and their own passion for food and drink.

Workship was asked to work on Camino Mitad naming and visual identity as well as the packaging materials for the different products. Part of the project consisted in art directing photographic content that was used in both online and offline story telling.

We also developed their website site, online store, and social media narratives.

What’s Unique?
Rioja’s tastes, textures and the hands that bring this produces to life inspired its visual identity as well as a simple ecologic packaging that could be mounted and prepared by the family of small producers. We created a system of labels and kraft paper boxes that could be easily labeled in the honeys, charcuterie and cheeses, and still look a prime quality product.