GW:s Wine

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Agency: GB Network
Creative Director: Gustaf Boman
Illustrations: Mikael Eriksson
Project Type: Produced, Commercial Work
Client: Tegnér & Son
Location: Stockholm, Sweden
Packaging Contents: Wine
Packaging Substrate / Materials: Bag in box, paper, silver foil
Printing Process: Foil stamping, embossing, varnish

Sweden’s most famous professor, criminologist and author, Leif GW Persson, has long criticized “celebrity wines”. After much pressure, he has launched its very own red wine, and now comes the sequel with a white wine, bag-in-box (3 liter package).