NKB / Ölgaris — Fir Fox Sake

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Global

Design: A plus M
Project Type: Produced, Commercial Work
Client: NKB
Location: Stockholm, Sweden
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Aluminium

NKB is an epic craft brewery located in Ekerö. Ölgäris is Sweden’s fastest growing beer community for women and non-binary. After a creative workshop, possible names and styles of beer was suggested to the community and voted for. Fir Fox Sake, Amber Ale was the clear winner. The brief was to design a label that matched the name and combined both brands harmoniously. Elements of the forest as well as a few foxes were introduced into NKB’s design. The brand colors of Ölgäris gave the label a warm inviting manner. The result was a beer for everyone to enjoy!