Antidote Energy Drink

Design: pinkrikshaw
Project Type: Concept
Location: Lahore, Pakistan
Packaging Contents: Energy Drink based on your horoscope
Packaging Substrate / Materials: Aluminium
Printing Process: Digital Printing

Antidote is an energy drink with an easy-to-remember brand name and its distinct flavours based on your horoscope. The drink makes use of your zodiac sign – your likes and dislikes which flavours you like along high levels of minerals and potassium as a way to boost your energy level. This is one of the selling points which presents a interesting and more personalised alternative to a market flooded caffeine based energy drinks. It is designed specifically to fit every individuals personality trait according to their zodiac sign.

Your zodiac sign reflects the position of the sun when you were born. with its strong influence on your personality, character and emotions your star is a powerful tool to understand yourself. it can show you the way to an incredible life.

This energy drink soothes your soul giving you mental and physical stimulation choosing the best ingredients that best fit your zodiac. every sign is attached to a quality, cardinal, mutable or fixed. the quality plays a uniquely essential role in the world and it is good to have a balance of them.

The concept is based on the idea that we only need a push to unleash the warrior within us that is capable of great things.

All the flavours and packaging designs represent different zodiac signs: Aquarius, Gemini, Aries, Cancer, Capricorn, Pisces, Leo, Virgo, Sagittarius, Libra, Taurus and Scorpio.

The concept has two main targets:

1. 1. To attract the customers and to stand out from the numerous other energy drinks offered on the market.
2. 2. To create a simple and strong association with the brand, through the vibrant and distinct package design based

What’s Unique?
All the flavours and packaging designs represent different zodiac signs: Aquarius, Gemini, Aries, Cancer, Capricorn, Pisces, Leo, Virgo, Sagittarius, Libra, Taurus and Scorpio. These designs work closely with the three main packaging colours.