Art Director: Rajeesh PC
Project Type: Produced, Commercial Work
Location: Bengaluru, India
Packaging Contents: Multivitamins
Packaging Substrate / Materials: Plastic
Boons is a brand of nutraceuticals that wanted to launch an exclusive range of multivitamin supplements targeted at children. The brand wanted to move away from the clinical look of supplements to create a more acceptable daily supplement that children will want to interact with and not perceive it as a medicine. The products were shaped like bears and were given great flavours, the product looked more like candy than a supplement. The packaging design was created to reflect the product. The use of warm vibrant colours and a friendly brand identity also served to remove the perception of “this is medicine” and shift it to create a pack that looked more like candy bringing down resistance from children to consumer the supplements.
Use of warm, vibrant colours and typography that was friendly. The overall look is more welcoming, friendly and fun, instead of being scientific or sterile. The information was treated carefully to deliver all information without overloading the pack and making it look too clinical.