Mor Irish Gin, Pineapple edition

Design: Backbar Studios
Project Type: Produced, Commercial Work
Client: Mor Irish Gin
Photographer: Brendan Ryan
Set Stylist: Elk Stylist
Location: Ireland
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle, paper Label
Printing Process: lithographic printing

Branding and Packaging design for Mór Irish Gin. At the heart of the brand is Tullamore. It serves as the inspiration for the design of the label. The unique wrap-around label was inspired by the Grand Canal which bends and weaves its way through Ireland and on whose mercurial banks Tullamore flourished. Mór is very much a product of its surroundings and we wanted the label to evoke this. The idea was to keep the style consistent across the two products (Wild Berry & Pineapple) despite their difference in flavour and design. However, more vibrant details within the Pineapple Gins design changed from the Wild Berry to tie in with the tropical origins of the product. At the same time, it was in keeping with the “adventure into the wild theme”.

What’s Unique?
Unique wrap around Label. Watercolour illustrated style design. The design has won multiple awards for packaging and the gin itself.