Fendi Red Packet 2019

Design: Count to Ten Sudio
Project Type: Produced, Commercial Work
Client: Fendi
Location: Hong Kong
Packaging Contents: Chinese Red Packet
Packaging Substrate / Materials: Paper, plastic
Printing Process: Foil stamping, silk screen printing, embossing

Fendi’s classic handbag Baguette makes a strong come back in 2019, getting the spotlight as the it bag of the year, hence the design of the red pocket gift set takes inspiration from Baguette, and combine it with Chinese traditional elements: the double door gift set resembles Chinese old lacquered box, with 3D Peonies and Roses in embroidery visual effect.

The red pockets are adorned with embossed Peonies and brand’s logo, they come in both gold and silver palettes. All peony motifs are painstakingly drawn by our designers. There are two versions for the gift set—lacquered box is the deluxe version, each side can hold 10 red packets.

What’s Unique?
Inspiration from Baguette, and combine it with Chinese traditional elements: the double door gift set resembles Chinese old lacquered box, with 3D Peonies and Roses in embroidery visual effect.