Black Fire

Agency: interabang
Creative Directors: Adam Giles, Ian McLean
Designer: Laura Hiscock
Project Type: Produced
Client: Black Fire
Location: London
Packaging Contents: Tequila
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing onto foil substrate

In ancient Mexico the Gods sent down a lightning bolt to strike the heart of the agave plant and tequila was born. This divine inspiration informed the branding for Black Fire: a new shot drink infused with natural coffee, tequila and chilli to complete a trinity of perfection.

The logo encapsulates this story, drawing a visual link between the heaven-sent flames and the agave plant. The packaging then builds on this, using an enigmatic visual language to create the mysterious world of Black Fire.