Paco Mulero

Agency: Grafyco
Creative director: Claudio Pamies
Photographer: Victor Soriano
Copy: Alexia Salas, Claudio Pamies
Project Type: Produced, Commercial Work
Client: Bodegas Paco Mulero
Location: Jumilla, Murcia, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, glass
Printing Process: Flexography, stamping and bas-relief

Everything we learned from the weather and the grapes we had to capture in this product range. An integral work of branding in which we have developed from the logo to the packaging through the creation of a personal graphic code and that transmits that serene expectation necessary to produce a quality wine. The temperament of our wines has been carved during the years devoted to touring the vineyards and the constant dedication of the winery, in the vigils of the vintages and in assimilating the identity of each estate to write the last line in the history of each wine.

Of the 8 major Spanish wine regions, we choose the best grapes: D.O. Rioja, D.O. Jumilla, D.O. Rueda, D.O. Rías Baixas Albariño, D.O. Montsant, D.O. Calatayud, D.O. Almansa and V.T. Castilla y León. In absolute communion with the character of each productive land, with its lunar cycles and its winds, we elaborate unique wines with the signature of Paco Mulero.

Here we present the first three references, aware that the next ones will transmit the same brand values.

What’s Unique?
The interesting thing about this project has been to combine the concept: “Doing things using the necessary time in each process, without haste”, with the illustrations: “The peace that transmits the figure of an angel” using old engravings, printing techniques and the selection of a paper with the right texture to transport us to past times.