Project Type: Produced
Client: VIÑAS FAMILIA GIL
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, paper
Printing Process: Flexography, foil stamping
HONOR VERA. Gil Family Estates product range. USA market. The brief consisted of provoking the consumer from the shelf. An audience between 25 and 50 years old, medium / high cultural level – high, restless and without prejudice. We used all the label support to transmit provocative and contradictory messages that would make our public interact and debate.
Conceptually it is a risky presentation, we do not try to hurt anyone’s feelings but it is true that they are contradictory messages that invite reflection. Technically we are working with a very large stamping with printing on it and also a relief.