Derrick Lin


Design: The Creative Union
Project Type: Produced
Client: Cortado Coffee Bar
Location: Doha, Qatar
Packaging Substrate / Materials: Paper

We were approached to brand a coffee shop. The client had a very pleasant experience in Spain and wanted to specialize in serving Cortado coffee, which is a Spanish kind of latte. With so many coffee shops around, how could we create a unique concept?

An elegant brand was created, together with a handcrafted typeface, using the Cortado concept as inspiration. The word means “cut” in Spanish because the milk is used to cut he acidity of the coffee. The brand language together with the logo reflects the whole marble finishing that composes all of Doha’s Palm Tower ground floor walls, where the shop is located.