Foil Innovation from Royston Labels

Label Manufacturer: Royston Labels
Project Type: Produced
Location: Royston, UK

The Royston Labels team is delighted to reveal the results of a recent trial, in which two innovative new foil designs were successfully printed in small runs.

In total we produced three label runs, based on two designs and bearing two distinctive foil techniques. The first, which bears the words “Royston Labels” and “Dry Gin”, utilises a lenticular refraction effect, achieved with a single die manufactured by Arden Dies & Engraving. The effect allows for the foiled area to display differently when seen from different angles.

For this first trial label we overlapped the words “Royston” and “Labels” across a copper rectangle. The lenticular effect allows you to read both words individually when you shift the label back and forth under the light. The technique can be used to display words or images, and can be achieved with hot foil in any colour – giving our customers plenty of choice!

The second foil design displays a foiled skull boasting detailed line work that lends the image a sense of texture, depth and dynamism. Our team created this foiled skull using a sophisticated 3D refraction technique, once again made possible with tools from Arden Dies & Engraving. We printed this design twice, using silver and blue foil to illustrate the differing effects that can be achieved with alternative colour palettes.

Finishing details on all three labels include the Royston “R” logo, printed using a fluted hot foil die with laser seamless holographic foil, and tactile clear screen to embellish some of the additional lettering.

We carried out all three trials on our 12-colour Nilpeter FA4 press, printing onto Manter Coton Bianco uncoated beverage material and applying foils supplied by Kurz and Foilco. With all three labels the foiling was done simultaneously on press using our Pantec Rhino flatbed and embossing unit, which allows multiple foils or embossing in one pass.

We are delighted with the results of these trial labels, and excited about what these newly developed techniques will achieve in the future. In our opinion, the possibilities are endless.