Design: Bill Chin
Project Type: Student Project
School: RMIT University
Course: Bachelor of Design (Communication Design)
Tutor: Renato Gallina
Printer: Classic Colour Copying
Location: Melbourne, Australia
Packaging Contents: Sea Salt Flakes
Packaging Substrate / Materials: Paper, Glass bottle, Rubber, Polypropylene plastic
Printing Process: Digital Printing, UV Spot Varnish
Not just a souvenir, but a lifetime of memories.
Gift of The Ocean is 100% natural sea salt evaporated from the pristine water of the Great Barrier Reef. It will only be sold at major Australian airports and will target tourists from all around the world who visit Australia.
An eye-catching photograph-like sunset illustration was drawn and applied onto the front packaging to symbolise memories, as I believe, most people wouldn’t buy a sea salt product at the airports just because of the product itself—instead, they are looking for something special that can remind them of their wonderful journey in this land. Therefore, a picture of the ’sunset by the beach’ will definitely be the best choice as Australia is well-known for its clear sky and sunny beaches. Moreover, a script typeface is chosen for the ‘photo caption’ which then further consolidates the concept of photographs and memories.
Navy blue colour and minimalist layout with clear hierarchy and readability are practised on all other faces—giving more focus on the illustration.
To enhance the user experience, a pamphlet about the product and the brand and a photo of the sunset illustration is included in this packaging, together with the glass of sea salt flakes. Last but not least, this packaging is proud to call itself an environmental-friendly product because only environmental-friendly materials are used: paper, glass, rubber and polypropylene plastic.
The unique point is clearly the realism digital illustration of the sunset, in which it blurs the line between illustration and photograph, giving it an extra organic touching, thus, creating a stronger emotional touch on the target audience.
Also, this is a well-concerned packaging design that achieves a balance on all aspects: illustration, typeface choices, concept communication, attention-catching, user experience and the convenience of carrying it around or keeping it in a bag.