Sweet Advisor

Design: BBR Saatchi & Saatchi
Packaging Design & Concept: Gal Porat
Project Type: Produced
Client: Elite Chocolate
Location: Tel Aviv, Israel
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard

The Eurovision song contest is the biggest musical event in the world and this time it’s taking place in sun filled Tel Aviv – the ‘city that never sleeps’. In total, some 18.000 tourists are expected to make their way here. That’s why Para Chocolate, Israel’s national chocolate brand thought up a way of making their stay super sweet and at the same time give them a taste for the place they wouldn’t forget.

Working with one of the country’s best chocolatiers, it created Para Chocolate’s ‘Sweet Advisor’. A map of Tel Aviv made entirely of Para chocolate that not only details the city’s sweetest spots – but the city’s best kept secrets and places only the locals know about but make Tel Aviv what it is.

The map which awaited them on their bed at Brown and Atlas Hotels throughout the city, pinpointed over 10 points of interest in the city including:

• The Shuk HaPishpeshim Flea Market – one of the city’s most colorful places where you can find vintage items while walking through the market’s picturesque side streets filled with bars and restaurants.
• The Habima Square – one of the city’s most beautiful squares and home to the Habima Theater with its sunken garden in which we recommend sitting and drinking a beer from one of the nearby bars and cafes.
• The Rabin Square – where you’ll find the world’s largest concentration of peace doves.
• The Brown Bar – Located at the Brown Hotel which offers a real Tel Aviv kind of atmosphere and the best cocktails this side of the Middle East.

While our chocolate is probably too good to share, we’re pretty sure our visiting music fans will share the knowledge with their friends to make sure they have a stay that really rocks!

What’s Unique?
The map was printed entirely of chocolate and mirrored the street map of Tel Aviv to a T.
The experience we created for Eurovision Tourist was essentially a way for them to eat their way through the streets of Tel Aviv to the most colorful and unique spots in the city – the ones they would most likely not have found on their own