Bunch – Bold & Balanced

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Design: Roeland schelstraete
Project Type: Produced
Client: Bunch
Location: Gent, Belguim
Packaging Contents: Organic Raw Bars
Packaging Substrate / Materials: Plastic, Cardboard
Printing Process: Digital printing

Bunch Bars are cold pressed and organically made in Belgium, and stands for balance in both taste and ingredients. The philosophy of Bunch is found in the simple design and packaging. Especially our phrase “Bold & Balanced” represents our brand in its simplicity.

Bold – A willingness to take risks; to be confident and courageous. Balanced – Keeping a balance; to be in good proportions.

The cord dancer is the perfect personification of these terms, and embodies our philosophy. Making the brand more recognizable in one distinct image.

The sequence of the letter “B” is another playful way to give the brand a nice sound.