Design: Luke Sikora
Project Type: Student Project
School: RMIT University
Course: Communication Design
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Sea Salt
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
The C|Salt company has brought a unique technological approach to produce its Great Barrier Reef Traditional sea salt flakes. We use sea water brines to produce seasoning and finishing salt for the fine cuisine market. Our flakes are completely free from chemicals and additives. This unique production process enables C|Salt Company to produce the highest quality salt in Australia. It will be sold in all major Australian airports as a souvenir for tourists after their time in the country.
The design utilises natural shades of blue to produce packaging which possesses a strong shelf presence for the consumer to be attracted to. The playful use of imagery provides a warm and inviting feeling for the viewer, allowing them to be more enticed to purchase the product. The logo was created to reflect the crashing waves of the sea with the consideration of it maintaining its visual appearance when placed on various backgrounds. The die cut in the design reflects the coastline of Australia where the Great Barrier Reef is located. The goal of the packaging was to design a product which is compact for travel but also maintain a piece of Australia which emulates a strong visual presence.
The packaging has been designed to be sustainable and 100% environmentally friendly from the use of recycled paper. The bottom half of the packaging has been die cut to reflect the coastline of where the Great Barrier Reef is located which provides the consumer with a ‘piece’ of Australia which they can take home with them. The fun and playful nature of the design will be able to spark the tourists imagination, making them want to go back to Australia.