Leça da Palmeira, Portugal

Design: Omdesign
Project Type: Produced
Client: Quinta Nova de Nossa Senhora do Carmo
Location: Matosinhos, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Pantone, high and low relief, varnish

Omdesign, a Portuguese design and advertising agency, has signed the rebranding of Grainha wines, brand owned by Quinta Nova de Nossa Senhora do Carmo, a wine producer from Douro with more than 250 of stories.

The two references – Grainha Reserva Branco and Grainha Reserva Tinto – are now presented in a more clean and minimalist labelling, where the illustration of a grape seed (in Portuguese, “grainha”) moves to a more prominent position. The grape varieties, in turn, become more important with this renewal that still keeps the two elements that now integrate the brand’s new umbrella for different wines.

With the adopted image, that keeps the same chromatic universe previously used on these two references, these wines mirror and reinforce all the essence and values of Quinta Nova de Nossa Senhora do Carmo, having different elements in perfect harmony and balance.

What’s Unique?
The grape seed illustrated and put on the spotlight on this labelling, as well as the producer’s umbrella and the selected finishing, vest these wines with a unique and elegant image, in accordance with the brand’s ambitions.