Skagway Spirits

Agency: Dunn&Co.
Associate Creative Director: Grant Gunderson
Illustrator: Joel Santana
Location: United States
Project Type: Produced
Client: Skagway Spirits
Product Launch Location: Americas
Packaging Contents: Gin, Vodka, Barrel aged Gin
Packaging Substrate / Materials: Glass bottle, paper label, gold foil, emboss
Printing Process: Digital Printing, Blue Label Digital Printing

Skagway Spirits is a small family run distillery making premium craft spirits in Alaska. The distillery uses fresh water that comes from a glacially fed aquifer. The brand is paying homage to the Klondike Gold Rush between 1896 and 1899.

It was estimated that 100,000 prospectors migrated to the Klondike region of the Yukon, the majority passing through Skagway on they’re way to pan for gold. With this branding we wanted to show that pioneering spirit. The label features a pioneer with a large gold nugget strapped to his back. The gold nugget was made by doing a double pass with two different foils to give it a 3d feel.

What’s Unique?
The label features a pioneer with a large gold nugget strapped to his back. The gold nugget was made by using two foil plates and different foils to give it a 3d feel. Each bottle is labeled and numbered by hand.