UpDn raw bar

Design: Ohmybrand agency
Location: Russia
Project Type: Concept
Packaging Contents: Nutritional energy bar

TASK
Come up with a bar to cheer you up.

IDEA
Turn upside down

SOLUTION
Sometimes, in order to look at the problem from a new angle, you just need a little snack. Bright packaging of bars literally illustrates the idea that a tasty and healthy snack can turn everything upside down. Depending on how the bar is rotated, you can see either a cheerful character or a sad one. What remains constant is the UPDN logo, which is equally readable at any turn, recalling that we ourselves choose the mood for the whole day. UPND is a balance of tasty and healthy.