Brora 200th Anniversary

Packaging Manufacturer: GPA Luxury
Location: United Kingdom
Project Type: Produced
Client: Diageo
Product Launch Location: Global
Packaging Contents: Brora Whisky
Packaging Substrate / Materials: Paper, cardboard, metal

Brora is one of the most celebrated names in the Scottish whisky world. The now-closed distillery, which was once known as Clynelish, opened in 1819 and is known for producing some of the finest and most sought after single malts Scotland has to offer.

Two hundred years on from the opening of the distillery, Diageo – the owners of the remaining Brora stock – have commissioned a limited edition case to celebrate this important anniversary, inviting the GPA Luxury team to handle the manufacturing.

We created a wood-veneered hinged box, colouring the exterior with a rich purple wash to accentuate the subtle textural qualities of the grain. Key features on the front include gold decals of the iconic Brora logo and lettering, screen-printed graphic elements, and a recessed metal plaque. We also added a tri-tone Brora panther at the base of the pack which wraps around to the side, screen-printing onto the wood veneer with pearlescent ink.

Inside, the box boasts a plush interior. Both halves of the box are lined with velvet, colour-matched to the exterior, and surrounded by a satin gold frame. Inside the door we fitted a recessed certificate and a metal plaque, which matches the front plaque. The other half of the box, where the bottle is held, has its own unique features – namely, text and paw prints debossed into the gold frame.

The bottle of Brora is held in a clever fitment, with the central recess surrounded by two descending layers, creating an appealing sense of depth and texture. To enable easy removal of the bottle we added a grosgrain ribbon attachment.