Agency: Harcus Design
Designers: Galya Akhmetzyanova, Annette Harcus
Creative Director: Annette Harcus
Artist: Janine Daddo
In situ photography: David Griffin
Bottle Photography: Stephen Clarke
Project Type: Produced
Client: Wills Domain
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper
Wills Domain is home to the Haunold family, father to son vignerons since 1383. Their heritage is Austrian and they now call Western Australia’s renowned Margaret River wine region home. The first vines were planted in 1985, and 16 years ago the Wills Domain brand was established.
Cuvée D’Elevage refers to the Wills Domain most prodigious sparkling wines. Élevage describes the evolution and journey of a wine from fermentation to bottling.
Janine Daddo’s artwork is the main hero and it is on the front label. Everything else was moved to the back label.