Dorna

Design: Antón Guerrero Estévez
Location: Spain
Project Type: Student Project
School: ESI Escuela Superior de Diseño de Valladolid
Course: 4º EASD
Tutor: Ramón Abril
Packaging Contents: Barnacles in brine
Packaging Substrate / Materials: Munken Pure 240g (Arctic Paper)
Printing Process: Risography

Dorna, my final project, combines branding, packaging, photography and video.

It`s a canning of barnacles of the Galicia’s estuaries. To create it, I developed a modern branding according to what this type of exclusive product is looking for, a fully recyclable eco-sustainable packaging and a short documentary that supports the project, giving us information on where and how barnacles are captured and how the canning house’s history has been.

This video helps potential clients to connect with the brand, empathize with it and make it more human.

To create the packaging I used Risography, a printing technique that is based on pressure and not on heat like conventional printers, the process is similar to serigraphy or lithography. This technique uses soy-based inks which are eco-friendly.

For the main packaging design I used an old technique called Gyotaku, is the traditional Japanese method of printing fish, a practice which dates back to the mid-1800s. This form of nature printing was used by fishermen to record their catches, but has also become an art form of its own.

What’s Unique?
For this project I developed a new container where the corners are outdoors watching the packaging and the can at the same time. A new way to see the packaging of preserves where you can see the two main containers simultaneously, you can touch and feel them.

There is only one other brand in the world that is dedicated to canned barnacles in brine.

This packaging is 100% completely recyclable, made with techniques that minimize energy expenditure and take better advantage of our resources.