Agency: Harcus Design
Designers: Phoebe Besley, Annette Harcus
Photography: Pavel Gubin
Project Type: Produced
Client: Bethany Wines
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper
This Reserve range of wines from Bethany Wines in the Barossa Valley were envisaged a series of ‘chapters’, each honouring various people from their heritage and highlighting their respective contributions to the Bethany Wines 165 year story. As precious pinnacle wines, they were to exude gravitas and excellence as the first in the series of heraldic ‘bookends’.
The Bethany Reserve ‘GR’ is a testament to the dedication of fifth generation brothers winemakers, Geoffrey and Robert Schrapel in crafting and building Bethany Wines. Whereas the Bethany Reserve ‘LE’ is a tribute to fourth generation vignerons, Lawrence and Edna Schrapel who, for over 50 years, were resolute custodians as vignerons of the Bethany vineyards.