OREINO

Design: Kanella Arapoglou
Location: Greece
Project Type: Produced
Client: N. Marakas
Product Launch Location: Europe
Packaging Contents: Extra Virgin Olive oil
Packaging Substrate / Materials: Glass Bottle
Printing Process: Silk screen

Origin, quality and particularity were the inspiration for the identity of this extra virgin olive oil.

Oreino is produced from olives growing in the groves of Cretan highlands. The name, meaning ‘mountainous’ in Greek, is the first hint of the product’s character. The logo, a minimal clear typographic interpretation of the name, is the canvas on which the bottle concept will unfold.

The Oreino bottle features the 3 elements that mark the product’s uniqueness. The sun, the life force under which the olive tree bears its fruits. The olive tree, depicted through a branch. The traditional head scarf of the Cretan men, celebrating the land of its production. The fringes of the scarf resemble the leaves of the designed olive tree branch.

Silk-screen printing directly on the bottle adds flow to the artwork and suggests the actual interaction between these three elements.

What’s Unique?
The minimal approach and clarity of the 3 main elements of this product uniqueness, the sun, the olive tree and the land of production through the scarf of the Cretan men.