The Wild West Sunflower Seed

Derrick Lin


Design: Pica Packaging Design Lab.
Location: China
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Snacks
Packaging Substrate / Materials: Paper

As the Dark Jade Sunflower Seeds sells well, our client decide to broaden its product line, launching flavored SKUs. According to a marketing survey, the date flavor and walnut flavor SKUs of the competitors are especially welcomed by juveniles and young adults, while their packaging has no distinction with the mass product. Targeting this, we decide to create a cool package with which young people can express their attitude and opinion over the social media.

Thus we invite a talented illustrator who especially good at creating cool stuffs. He merged the head wolf and sunflowers into a guardian god, which refers to a natural, mysterious surroundings the sunflower grows, the premium product quality the client demands, and the marketing dominance it has already acquired.