Location: Belarus / Russia
Project Type: Produced
Client: Ivan Kupala
Product Launch Location: Global
Packaging Contents: Bitter

How to highlight the economy segment product (whisky-flavored bitter) on the shelf? We created visually solid concept, competitive with the environment, based on heraldry and looking as “product with long history”. As well, we used some elements that are typical for whiskey design.

The contrast color combination makes the image male and noble. Together with unique, well-read TM, it looks outstanding on the shelf.

As a result, there’s collective, consumer-trust image of classic Scottish & Irish whiskey.